According to coauthor Dr. Ilan Meyer in the press release:
"Advertisements may prime people for alcohol consumption, and in turn, high levels of consumption may increase the risk for abuse and dependence. ... Advertisements also may increase the likelihood of problematic drinking patterns among individuals who are already susceptible. That is, individuals who are at risk for, or already contending with, alcohol abuse or dependence may be more likely to continue this behavior in an environment where cues that promote alcohol use are prominent.”
To test this hypothesis, your reporter cornered the nearest female caucasian cokeheads (read: residents) in Williamsburg, yelled, “Cocaine!” at them, then asked if they were thinking about cocaine. Of the 23 subjects in the study, 19 confirmed they were, indeed thinking of cocaine; 3 handed your reporter their purses and ran; and 1 gave your reporter her number then passed out on the front steps of Royal Oak.
More intriguingly, lead investigator Dr. Naa Oyo Kwate posited that racially targeted advertising may be as harmful for it's overtly racial nature as for its actual content. “[T]o the extent that these advertisements are perceived as manifestations of racism, they may increase the odds of problem drinking,” he said.
Aghast at yet another rearing of the ugly head of institutional racism, your reporter uttered a thanks to the Great Pumpkin no such cynical marketing strat exist to take advantage of caucasians as he read the New York magazine piece on Chloe 81 and put back his 9th Disaronno on the rocks.
[from EurekAlert]
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